The 2021 Subaru Love Promise Community Commitment Award

The 2021 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru El Paso dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

El Paso animal shelter

Did Subaru El Paso go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru El Paso

Subaru and Subaru El Paso believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

YWCA El Paso del Norte Region - Anthony C

In April of 2021, Subaru of El Paso made a $14,258 contribution to YWCA El Paso del Norte Region. It's hard to overstate the impact of this kind of contribution, which goes directly to supporting the agency's direct service operations. It makes it possible for YWCA to empower El Pasoans like we've been doing for the last 112 years, but like we have seen especially clearly over the last year. The impact of our childcares, for example, affected women and families across socioeconomic brackets. From a Pediatric oncology nurse, who would not have had any challenges related to childcare under normal circumstances, to the construction worker who was driving his daughters from jobsite to jobsite while they tried to do school work in his truck. YWCA was there to keep children engaged and parents working. Generous gifts like this one from Subaru of El Paso also keep women and children housed and supported at the Sara McKnight Transitional Living Center, which provides services to those experiencing homelessness as a result of domestic violence. And YWCA is supporting the El Paso community through these donations to help individuals gain the skills they need to get back to work, providing foundational digital skills and customer service and sales training through the LIFT (Learn. Invest. Focus. Train.) workforce development program.

YWCA El Paso del Norte Region
YWCA El Paso del Norte Region

Delivery of Forrester - Erica B

Jordye, of Subaru El Paso, heard how I was fearful of leaving my home to go to the dealership during the pandemic, but knew how I had to have a 4 wheel drive out in my remote area. So he delivered the car to my home town for me and took away my traded in vehicle. I don’t think any dealer would offer to do this. He made the whole process quick and painless and was also very helpful/friendly. I will continue services with them.

Delivery of Forrester

El Paso Villa María-Homeless Shelter for Women - Isis P

El Paso Villa María is the only homeless women shelter in the region. Our residents are women who need their wings sown back together, so they can fly again. They are out of abusive relationships, out of prison, or out of rehab. Villa María is a shelter operating under private donations, making it unique to our community needs. Upon entering our program, our residents immediately get physical and mental health services. Once they are ready, we help them obtain their goals. Education, financial literacy, skills setting, nutritional classes, transitional counseling, housing, resume building, meditation, job searching, legal assistance, are a few of the self growth we focus on, to empower them and be prepared for a prosperous future, to not end up homeless again. Our programs focus on stability for our residents. We want to do everything in our power to empower them. Thank you Subaru El Paso. Our residents have lost everything in their road to recovery. This gracious gift is amazing as they don’t have much. Hopefully this blanket represents a shield of protection and reminder that Subaru CARES. Thank you to the team and Ms. Barbara Armendariz GM for being so involved in making impactful changes in our community.

El Paso Villa María
El Paso Villa María-Homeless Shelter for Women

Finding Forever Homes Together - Michele A

El Paso Animal Services would like to thank Subaru El Paso for this lifesaving partnership! The last few years, Subaru El Paso has teamed up with EPAS to host mobile adoption events at their dealership, collect donations for our lifesaving programs, and sponsor mega-adoption events that has helped provide hundreds of loving forever homes for our shelter pets. We appreciate the love and care they have for rescue pets and their dedication to helping make El Paso a no-kill pet-loving community. We look forward to continuing this great lifesaving relationship!

El Paso Animal Services
Finding Forever Homes Together

Subaru Loves to Help - El Pasoans Fighting Hunger F

El Pasoans Fighting Hunger would like to thank Subaru El Paso for their donation which will provide 63,412 meals to help feed our community. Thank you to staff and Barbara Armendariz, General Manager. EPFH is proud to be partners with Subaru El Paso through the national Feeding America campaign. We encourage the public to stop by the dealership and donate some cash or non-perishables food items during their food drive to benefit EPFH.

Subaru Loves to Help

Down Syndrome Coalition for El Paso - Kerry M

The Down Syndrome Coalition for El Paso (DSC) is committed to building a better tomorrow through education, advocacy and support. The largest program of the DSC is Every Little Blessing Preschool (ELB). ELB is an early childhood education program that provides developmentally appropriate instruction to individuals with special needs alongside their typically developing peers. Thanks to Subaru we have been able to continue to support the children and their families through a challenging time. A strong foundation is critical for all children but even more important for children with special needs. During the COVID-19 pandemic, the staff at ELB has remained focused on helping families continue to support their child's early development. While things have changed for everyone, it is so important our children continue to feel the love of their community. Thank you to everyone at Subaru who has helped make it possible for ELB to find new ways to support our children. Unfortunately, we can't thank you in person right now but we look forward to you visit our school when it is safe to do so!

Every Little Blessing Preschool
Down Syndrome Coalition for El Paso

The Puzzler - Linda V

Since 2008, the Puzzler has grown from just a few locals lining up to see who could ride around the mountain the fastest, to the premier endurance race in the Southwest. Riders from throughout the U.S.A. and Mexico start their race season with a healthy dose of sunshine, as they test their attentiveness and fitness on the demanding trails of the Franklin Mountains. The reputation of the Puzzler as being a premier early season event has proliferated throughout the southwest and into Mexico. Hosted by the Borderland Mountain Bike Association (BMBA), the Puzzler has helped grow El Paso Mountain Biking to a level that has encouraged the city to provide more infrastructure support to the outdoor recreation community. Over the years, the BMBA completed construction of a trailhead near Redd Road and Helen of Troy, and secured a maintenance agreement with the Public Service Board to ensure our unique racing venue for years to come! Thanks to proceeds from the El Paso Puzzler, the BMBA is also able to support club activities such as beginner ride clinics, trail building sessions, trail mapping, trail signage, and has donated over $15,000 to the Franklin Mountains State Park. Helping to improve quality of life by providing El Pasoans with access to natural open space, with trails that abut Franklin Mountain State Park in addition to a fantastic venue to hold events such as The El Paso Puzzler. This year we are grateful to Subaru for being the main title sponsor for the Puzzler. Their participation this year was hand in glove partnership with the BMBA and the Puzzler. Their community support for this event shows how important it is to remain close to El Paso’s most valued resource, The Franklin Mountains.

Borderland Mountain Bike Association
The Puzzler


Subaru El Paso partnered with CARE-Cancer Aid Resource& Education for the “Share the Love” event and raised over $12,000 to benefit local cancer patients actively seeking treatment. CARE received the generous donation from Subaru El Paso as part of the “Subaru Loves to Care” initiative, a charitable arm of the Subaru Loves Promise. “CARE shares Subaru’s love and dedication in making our world a better place for all people. We extend our heartfelt thanks to Subaru El Paso,” Yolanda “Yoli” R. Diaz, CARE Executive Director. On Thursday, April 25th,2019, Subaru El Paso hosted a check presentation ceremony in the dealership to celebrate the success of the campaign and to thank CARE for their partnership. Guests enjoyed food and drinks, as well as live entertainment from “The Voice” singer Elia Esparza. “At Subaru El Paso, we are committed to using our dealership as a way to connect to our customers and the community. We look forward to growing the Share the Love event in 2019 and beyond,” said Barbara Armendariz, General Manager. Funds received from the Subaru El Paso “Share the Love” program will be 100% used towards financial support to local cancer patients in active treatment for various forms of cancer. Financial assistance for patients includes but is not limited to: gas cards to get to treatment, food and nutritional supplements, utilities, rent or mortgage payments, health insurance if the patient becomes self-pay with their current employer, telephone, lodging, meals, travel expense, funeral assistance, and other non-medical needs based on a case by case basis. About the Subaru Love Promise, Subaru El Paso is guided by the Subaru Love Promise, which is the dealerships vision to show love and respect to everyone and to support its communities and customers nationwide. As a company, Subaru has donated more than $120 million to various causes, and its employees have logged more than 40,000 volunteer hours


Subaru El Paso "Paws it Forward" - JENNIFER C

On Saturday, March 16th, Subaru El Paso partnered with the Humane Society of El Paso for a special dog adoption clinic. Small, medium, and large dogs were on display in the showroom, melting the hearts of many Subaru owners, shoppers, and employees alike. In addition to the pet adoption event, Humane Society staffers were on hand answering questions about fostering four legged pets, donating to help save a life, and ways to pitch in and volunteer. Subaru El Paso provided food truck options from the Blazing Chariot and Craze, and passed out fun giveaways like backpacks and t-shirts. Everyone who attended had an opportunity to register for raffle prizes and a grand prize of earring generously donated from Kendra Scott.Service customers were able to give back to the Humane Society, as a portion of every repair order ticket was donated back to the animal charity. The event was a great success resulting in many animals getting rescued and adopted into loving families. The “Share the Love” pet adoption event further extends the national “Subaru loves Pets” campaign in support by the ASPCA.For more ways to “Paw it Forward” visit

Subaru El Paso "Paws it Forward"

XV Valve Spring Recall - Freddie J

Just got my Subie back from my closest dealer, {60 miles away}, Subaru of El Paso, {TX}; for the valve spring recall. I got the letter a few weeks ago, and sat and laughed, {hey better than getting angry, right?} Yes was some disappointed but they will fix it, so out of my hands. Called the dealer, they told me they didn't have the parts yet and put me on a list, awaiting parts and to be scheduled. Got a call from Lorenzo, the service manager to bring my car in on Friday {a week ago}, and they had a loaner for me to use. Due to traffic got there waaay late and the service manager had left for the day BUT Barbara the General Manager took great care of me, got me a new Forester loaner and home I came. They were guessing I would probably receive a call that my car would be finished by Tuesday. {MY attitude was hey it will get done when it gets done, no need to worry, plus I have a brand new loaner}. Got a call form one of the Service writers Ms. Crystal on Wednesday informing me that the valve spring kits didn't come in yet, as expected. It might be completed by next week. {I really appreciated the update}. Got a call yesterday, Friday, that my car was finished!! WoW I was so surprised I expected it to be finished next week!! Went today {Saturday} to go get it, and was informed they did an oil change and new coolant!! At NO charge to me as they had to remove the engine from the car. Awesome by me!! I dunno if other dealers out there give this type of great service, BUT hey Subaru of El Paso, YOU ALL ROCK!! THANK YOU!!

XV Valve Spring Recall

Because Subaru SERVES, LOVES and CAREs - Yolanda D

CARE – Cancer Aid Resource & Education provides support to cancer patients so that they may concentrate on their personal treatment, healing, recovery and survival. CARE is there when family’s lives are changed forever with a cancer diagnosis. CARE helps with the financial toll cancer takes on families. CARE’s financial assistance helps patients get to treatment by providing them with gas cards. CARE also helps them with basic living needs, normal day to day expenses like food and nutritional supplements or with a rent or mortgage payment because their income has dropped due to losing time from work. CARE also helps them with utilities so that their water, gas and lights remain on or to avoid disconnection. CARE may also pay for their phone service so that the family can stay connected and they may communicate with their doctors. CARE also helps those who have to travel for their treatment by paying for their lodging, airfare or meals. The work of CARE is said best by families, as said by this mom. "My son, Eduardo Ramirez, was diagnosed with leukemia the day after his 11th birthday. This came as a horrible hit to our family. In this difficult time, I, a mom, spent time trying to get back into a good place in my mind. My husband had to take 6 months off from work to help with our children. We would take turns in the hospital and we would switch every 3 days with one in the hospital and one at home with our other child. CARE was so much help and great support, not only financially, but to also have someone to talk to and feel safe. Our priority was our children, so sometimes when we would get home I had forgotten to pay my water bill or my electric bill because I lost track of time so easily. CARE was always there for us and would help with our house bills and gas cards so that we could travel from Las Cruces to El Paso almost every day. When I would get home and find myself with a shut off notice or with a shut off utility, Yoli Diaz of CARE would have them back on in hours. CARE is an amazing organization that helps families at their most needed times when the world feels like it is coming down. Fortunately, we reached the point where my other son was a match for Eduardo to have a bone marrow transplant.I am happy to say that this cancer journey has taken us to the point where my son is now cancer free. I want to take this opportunity to say thank you to CARE for everything, from the very bottom of my heart". – MitzellAs CARE provides supports to cancer patients and their families, it is heartfelt work that we cannot do alone. This is where we must give our sincere thanks to our supporters and partners who help us do the work we do for families diagnosed with cancer. I would like to take the time to thank Subaru El Paso, Barbara Armendariz, General Manger, Patrick Gonzalez, Sales Manager and all the staff involved in such an awesome community giving program, “Share the Love”. Thank you Subaru El Paso for rolling up your sleeves and getting involved with our community and CARE! We at CARE share the LOVE of Subaru El Paso because Subaru El Paso helps organizations like ours improve the lives of OUR LOCAL people. Subaru El Paso makes OUR WORLD a better place by helping us help families like Eduardo. This is POWERFUL because Subaru El Paso creates an everlasting positive impact in the communities they SERVE, LOVE and CARE!

CARE - Cancer Aid Resource & Education, Inc.
Because Subaru SERVES, LOVES and CAREs

Subaru Loves to Care - Kristja F

Angel Mora, at the age of 12, believed he was just like any other young man. He was attending middle school, playing video games and loved playing soccer.That all changed after one blood test. Angel started having nose bleeds.Most of us have experienced nose bleeds in our lives, but this was different.For some reason, Angel's nose bleeds became more and more frequent and had difficulty stopping. In the United States, approximately 3,000 children under the age of 15 are diagnosed with a blood cancer called Leukemia. When Angel and his family sought medical help for his nose bleeds, the doctor ordered a simple blood test. As a result of that blood test, Angel and his family were informed that Angel was now one of those 3,000 children. When Angel learned that he had cancer, he said he was surprised. It just shows how strong and determined Angel was to get better. Angel did not have a lot of time to reflect however; he began his treatment immediately. Angel has completed his first year of his scheduled three year treatment protocol.His prognosis is very positive, due to the support of his family, doctors, nurses and hospital staff and for treatment resulting from cutting edge research by the Leukemia and Lymphoma Society. His mother, Norma is always by his side during his treatment. He is never alone, but there are others in the El Paso community who support blood cancer patients as well.The team from Subaru of El Paso personally surprised patients at Providence Hospital with blankets on June 25th, 2018. There is nothing like one's own special blanket to express how Subaru Loves to Care. Special thank you to General Manager, Barbara Armendariz and Sales Manager, Patrick Gonzalez for their continual support for their community and for local blood cancer patients at Providence Hospital. Angel, along with other patients at Providence Hospital, now have their own special blankets to keep them warm during their cancer treatments. Angel’s mother, Norma, especially appreciated this special gift presented to her son. It made her day a little bit brighter.It’s nice to know that when someone in your family is diagnosed with a life changing illness, they are not alone. Subaru of El Paso supports its community and Loves to Care.

The Leukemia and Lymphoma Society
Subaru Loves to Care