The 2021 Subaru Love Promise Community Commitment Award

The 2021 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2021 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru El Paso dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

El Paso animal shelter

Did Subaru El Paso go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru El Paso

Subaru and Subaru El Paso believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Pathway to success! - Ana S

When I first became a teacher, I remember the excitement that I felt decorating my classroom and preparing to meet my students. I recall my husband telling me that I was more excited for that first day than the kids were. The night before I couldn’t sleep, the eagerness kept me up. I had gone over my lesson in my head more than one hundred times. I wanted to see the engagement in their faces along with them having the best first day. The feeling of butterflies I felt in my stomach the entire day will never be forgotten. I believe as long as I continue to love what I do, the nervousness and excitement will never go away. My father has always told me "do what you love and call it work." Last school year I had the honor of being named one of Socorro ISD Teacher's of The Year. It was an amazing experience and an incredible achievement, this year Subaru El Paso honored me and gave me the opportunity to drive one of their vehicles. The experience was humbling and unforgettable, I was honored during a football game and was able to share the experience alongside my parents, my children, and my husband. We were given the opportunity to drive an Ascent for a month and we loved it. I can't thank Subaru enough for such an extraordinary experience that I will never forget!

Pathway to success!

Clear The Shelters - Michele A

El Paso Animal Services would like to thank Subaru El Paso for continuing to help us save lives right in the borderland. The last few years, Subaru El Paso has teamed up with EPAS to host mobile adoption events at their dealership, collect donations for our lifesaving programs, and sponsor mega-adoption events that has helped provide hundreds of loving forever homes for our shelter pets. Most recently, we hosted our annual Clear the Shelters mega adoption event, and thanks to Subaru's support and sponsorship, we were able to find over 600 loving foster and forever homes over the month-long campaign. Even long stay residents like Logan found their home! We appreciate the love and care they have for rescue pets and their dedication to helping make El Paso a no-kill pet-loving community. We look forward to continuing this great lifesaving relationship!

El Paso Animal Services
Clear The Shelters

YWCA El Paso del Norte Region - Anthony C

In April of 2021, Subaru of El Paso made a $14,258 contribution to YWCA El Paso del Norte Region. It's hard to overstate the impact of this kind of contribution, which goes directly to supporting the agency's direct service operations. It makes it possible for YWCA to empower El Pasoans like we've been doing for the last 112 years, but like we have seen especially clearly over the last year. The impact of our childcares, for example, affected women and families across socioeconomic brackets. From a Pediatric oncology nurse, who would not have had any challenges related to childcare under normal circumstances, to the construction worker who was driving his daughters from jobsite to jobsite while they tried to do school work in his truck. YWCA was there to keep children engaged and parents working. Generous gifts like this one from Subaru of El Paso also keep women and children housed and supported at the Sara McKnight Transitional Living Center, which provides services to those experiencing homelessness as a result of domestic violence. And YWCA is supporting the El Paso community through these donations to help individuals gain the skills they need to get back to work, providing foundational digital skills and customer service and sales training through the LIFT (Learn. Invest. Focus. Train.) workforce development program.

YWCA El Paso del Norte Region
YWCA El Paso del Norte Region

Delivery of Forrester - Erica B

Jordye, of Subaru El Paso, heard how I was fearful of leaving my home to go to the dealership during the pandemic, but knew how I had to have a 4 wheel drive out in my remote area. So he delivered the car to my home town for me and took away my traded in vehicle. I don’t think any dealer would offer to do this. He made the whole process quick and painless and was also very helpful/friendly. I will continue services with them.

Delivery of Forrester

El Paso Villa María-Homeless Shelter for Women - Isis P

El Paso Villa María is the only homeless women shelter in the region. Our residents are women who need their wings sown back together, so they can fly again. They are out of abusive relationships, out of prison, or out of rehab. Villa María is a shelter operating under private donations, making it unique to our community needs. Upon entering our program, our residents immediately get physical and mental health services. Once they are ready, we help them obtain their goals. Education, financial literacy, skills setting, nutritional classes, transitional counseling, housing, resume building, meditation, job searching, legal assistance, are a few of the self growth we focus on, to empower them and be prepared for a prosperous future, to not end up homeless again. Our programs focus on stability for our residents. We want to do everything in our power to empower them. Thank you Subaru El Paso. Our residents have lost everything in their road to recovery. This gracious gift is amazing as they don’t have much. Hopefully this blanket represents a shield of protection and reminder that Subaru CARES. Thank you to the team and Ms. Barbara Armendariz GM for being so involved in making impactful changes in our community.

El Paso Villa María
El Paso Villa María-Homeless Shelter for Women

Finding Forever Homes Together - Michele A

El Paso Animal Services would like to thank Subaru El Paso for this lifesaving partnership! The last few years, Subaru El Paso has teamed up with EPAS to host mobile adoption events at their dealership, collect donations for our lifesaving programs, and sponsor mega-adoption events that has helped provide hundreds of loving forever homes for our shelter pets. We appreciate the love and care they have for rescue pets and their dedication to helping make El Paso a no-kill pet-loving community. We look forward to continuing this great lifesaving relationship!

El Paso Animal Services
Finding Forever Homes Together

Subaru Loves to Help - El Pasoans Fighting Hunger F

El Pasoans Fighting Hunger would like to thank Subaru El Paso for their donation which will provide 63,412 meals to help feed our community. Thank you to staff and Barbara Armendariz, General Manager. EPFH is proud to be partners with Subaru El Paso through the national Feeding America campaign. We encourage the public to stop by the dealership and donate some cash or non-perishables food items during their food drive to benefit EPFH.

Subaru Loves to Help

Down Syndrome Coalition for El Paso - Kerry M

The Down Syndrome Coalition for El Paso (DSC) is committed to building a better tomorrow through education, advocacy and support. The largest program of the DSC is Every Little Blessing Preschool (ELB). ELB is an early childhood education program that provides developmentally appropriate instruction to individuals with special needs alongside their typically developing peers. Thanks to Subaru we have been able to continue to support the children and their families through a challenging time. A strong foundation is critical for all children but even more important for children with special needs. During the COVID-19 pandemic, the staff at ELB has remained focused on helping families continue to support their child's early development. While things have changed for everyone, it is so important our children continue to feel the love of their community. Thank you to everyone at Subaru who has helped make it possible for ELB to find new ways to support our children. Unfortunately, we can't thank you in person right now but we look forward to you visit our school when it is safe to do so!

Every Little Blessing Preschool
Down Syndrome Coalition for El Paso

The Puzzler - Linda V

Since 2008, the Puzzler has grown from just a few locals lining up to see who could ride around the mountain the fastest, to the premier endurance race in the Southwest. Riders from throughout the U.S.A. and Mexico start their race season with a healthy dose of sunshine, as they test their attentiveness and fitness on the demanding trails of the Franklin Mountains. The reputation of the Puzzler as being a premier early season event has proliferated throughout the southwest and into Mexico. Hosted by the Borderland Mountain Bike Association (BMBA), the Puzzler has helped grow El Paso Mountain Biking to a level that has encouraged the city to provide more infrastructure support to the outdoor recreation community. Over the years, the BMBA completed construction of a trailhead near Redd Road and Helen of Troy, and secured a maintenance agreement with the Public Service Board to ensure our unique racing venue for years to come! Thanks to proceeds from the El Paso Puzzler, the BMBA is also able to support club activities such as beginner ride clinics, trail building sessions, trail mapping, trail signage, and has donated over $15,000 to the Franklin Mountains State Park. Helping to improve quality of life by providing El Pasoans with access to natural open space, with trails that abut Franklin Mountain State Park in addition to a fantastic venue to hold events such as The El Paso Puzzler. This year we are grateful to Subaru for being the main title sponsor for the Puzzler. Their participation this year was hand in glove partnership with the BMBA and the Puzzler. Their community support for this event shows how important it is to remain close to El Paso’s most valued resource, The Franklin Mountains.

Borderland Mountain Bike Association
The Puzzler


Subaru El Paso partnered with CARE-Cancer Aid Resource& Education for the “Share the Love” event and raised over $12,000 to benefit local cancer patients actively seeking treatment. CARE received the generous donation from Subaru El Paso as part of the “Subaru Loves to Care” initiative, a charitable arm of the Subaru Loves Promise. “CARE shares Subaru’s love and dedication in making our world a better place for all people. We extend our heartfelt thanks to Subaru El Paso,” Yolanda “Yoli” R. Diaz, CARE Executive Director. On Thursday, April 25th,2019, Subaru El Paso hosted a check presentation ceremony in the dealership to celebrate the success of the campaign and to thank CARE for their partnership. Guests enjoyed food and drinks, as well as live entertainment from “The Voice” singer Elia Esparza. “At Subaru El Paso, we are committed to using our dealership as a way to connect to our customers and the community. We look forward to growing the Share the Love event in 2019 and beyond,” said Barbara Armendariz, General Manager. Funds received from the Subaru El Paso “Share the Love” program will be 100% used towards financial support to local cancer patients in active treatment for various forms of cancer. Financial assistance for patients includes but is not limited to: gas cards to get to treatment, food and nutritional supplements, utilities, rent or mortgage payments, health insurance if the patient becomes self-pay with their current employer, telephone, lodging, meals, travel expense, funeral assistance, and other non-medical needs based on a case by case basis. About the Subaru Love Promise, Subaru El Paso is guided by the Subaru Love Promise, which is the dealerships vision to show love and respect to everyone and to support its communities and customers nationwide. As a company, Subaru has donated more than $120 million to various causes, and its employees have logged more than 40,000 volunteer hours