What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru El Paso dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

El Paso animal shelter

 Subaru Love Promise Heart

Love Promise Stories from Subaru El Paso

Subaru and Subaru El Paso believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here


Subaru El Paso partnered with CARE-Cancer Aid Resource& Education for the “Share the Love” event and raised over $12,000 to benefit local cancer patients actively seeking treatment. CARE received the generous donation from Subaru El Paso as part of the “Subaru Loves to Care” initiative, a charitable arm of the Subaru Loves Promise. “CARE shares Subaru’s love and dedication in making our world a better place for all people. We extend our heartfelt thanks to Subaru El Paso,” Yolanda “Yoli” R. Diaz, CARE Executive Director. On Thursday, April 25th,2019, Subaru El Paso hosted a check presentation ceremony in the dealership to celebrate the success of the campaign and to thank CARE for their partnership. Guests enjoyed food and drinks, as well as live entertainment from “The Voice” singer Elia Esparza. “At Subaru El Paso, we are committed to using our dealership as a way to connect to our customers and the community. We look forward to growing the Share the Love event in 2019 and beyond,” said Barbara Armendariz, General Manager. Funds received from the Subaru El Paso “Share the Love” program will be 100% used towards financial support to local cancer patients in active treatment for various forms of cancer. Financial assistance for patients includes but is not limited to: gas cards to get to treatment, food and nutritional supplements, utilities, rent or mortgage payments, health insurance if the patient becomes self-pay with their current employer, telephone, lodging, meals, travel expense, funeral assistance, and other non-medical needs based on a case by case basis. About the Subaru Love Promise, Subaru El Paso is guided by the Subaru Love Promise, which is the dealerships vision to show love and respect to everyone and to support its communities and customers nationwide. As a company, Subaru has donated more than $120 million to various causes, and its employees have logged more than 40,000 volunteer hours

Subaru El Paso "Paws it Forward"  –  JENNIFER C

On Saturday, March 16th, Subaru El Paso partnered with the Humane Society of El Paso for a special dog adoption clinic. Small, medium, and large dogs were on display in the showroom, melting the hearts of many Subaru owners, shoppers, and employees alike. In addition to the pet adoption event, Humane Society staffers were on hand answering questions about fostering four legged pets, donating to help save a life, and ways to pitch in and volunteer. Subaru El Paso provided food truck options from the Blazing Chariot and Craze, and passed out fun giveaways like backpacks and t-shirts. Everyone who attended had an opportunity to register for raffle prizes and a grand prize of earring generously donated from Kendra Scott.Service customers were able to give back to the Humane Society, as a portion of every repair order ticket was donated back to the animal charity. The event was a great success resulting in many animals getting rescued and adopted into loving families. The “Share the Love” pet adoption event further extends the national “Subaru loves Pets” campaign in support by the ASPCA.For more ways to “Paw it Forward” visit helpaso.org.

XV Valve Spring Recall  –  Freddie J

Just got my Subie back from my closest dealer, {60 miles away}, Subaru of El Paso, {TX}; for the valve spring recall. I got the letter a few weeks ago, and sat and laughed, {hey better than getting angry, right?} Yes was some disappointed but they will fix it, so out of my hands. Called the dealer, they told me they didn't have the parts yet and put me on a list, awaiting parts and to be scheduled. Got a call from Lorenzo, the service manager to bring my car in on Friday {a week ago}, and they had a loaner for me to use. Due to traffic got there waaay late and the service manager had left for the day BUT Barbara the General Manager took great care of me, got me a new Forester loaner and home I came. They were guessing I would probably receive a call that my car would be finished by Tuesday. {MY attitude was hey it will get done when it gets done, no need to worry, plus I have a brand new loaner}. Got a call form one of the Service writers Ms. Crystal on Wednesday informing me that the valve spring kits didn't come in yet, as expected. It might be completed by next week. {I really appreciated the update}. Got a call yesterday, Friday, that my car was finished!! WoW I was so surprised I expected it to be finished next week!! Went today {Saturday} to go get it, and was informed they did an oil change and new coolant!! At NO charge to me as they had to remove the engine from the car. Awesome by me!! I dunno if other dealers out there give this type of great service, BUT hey Subaru of El Paso, YOU ALL ROCK!! THANK YOU!!

Because Subaru SERVES, LOVES and CAREs  –  Yolanda D

CARE – Cancer Aid Resource & Education provides support to cancer patients so that they may concentrate on their personal treatment, healing, recovery and survival. CARE is there when family’s lives are changed forever with a cancer diagnosis. CARE helps with the financial toll cancer takes on families. CARE’s financial assistance helps patients get to treatment by providing them with gas cards. CARE also helps them with basic living needs, normal day to day expenses like food and nutritional supplements or with a rent or mortgage payment because their income has dropped due to losing time from work. CARE also helps them with utilities so that their water, gas and lights remain on or to avoid disconnection. CARE may also pay for their phone service so that the family can stay connected and they may communicate with their doctors. CARE also helps those who have to travel for their treatment by paying for their lodging, airfare or meals. The work of CARE is said best by families, as said by this mom. "My son, Eduardo Ramirez, was diagnosed with leukemia the day after his 11th birthday. This came as a horrible hit to our family. In this difficult time, I, a mom, spent time trying to get back into a good place in my mind. My husband had to take 6 months off from work to help with our children. We would take turns in the hospital and we would switch every 3 days with one in the hospital and one at home with our other child. CARE was so much help and great support, not only financially, but to also have someone to talk to and feel safe. Our priority was our children, so sometimes when we would get home I had forgotten to pay my water bill or my electric bill because I lost track of time so easily. CARE was always there for us and would help with our house bills and gas cards so that we could travel from Las Cruces to El Paso almost every day. When I would get home and find myself with a shut off notice or with a shut off utility, Yoli Diaz of CARE would have them back on in hours. CARE is an amazing organization that helps families at their most needed times when the world feels like it is coming down. Fortunately, we reached the point where my other son was a match for Eduardo to have a bone marrow transplant.I am happy to say that this cancer journey has taken us to the point where my son is now cancer free. I want to take this opportunity to say thank you to CARE for everything, from the very bottom of my heart". – MitzellAs CARE provides supports to cancer patients and their families, it is heartfelt work that we cannot do alone. This is where we must give our sincere thanks to our supporters and partners who help us do the work we do for families diagnosed with cancer. I would like to take the time to thank Subaru El Paso, Barbara Armendariz, General Manger, Patrick Gonzalez, Sales Manager and all the staff involved in such an awesome community giving program, “Share the Love”. Thank you Subaru El Paso for rolling up your sleeves and getting involved with our community and CARE! We at CARE share the LOVE of Subaru El Paso because Subaru El Paso helps organizations like ours improve the lives of OUR LOCAL people. Subaru El Paso makes OUR WORLD a better place by helping us help families like Eduardo. This is POWERFUL because Subaru El Paso creates an everlasting positive impact in the communities they SERVE, LOVE and CARE!

Subaru Loves to Care  –  Kristja F

Angel Mora, at the age of 12, believed he was just like any other young man. He was attending middle school, playing video games and loved playing soccer.That all changed after one blood test. Angel started having nose bleeds.Most of us have experienced nose bleeds in our lives, but this was different.For some reason, Angel's nose bleeds became more and more frequent and had difficulty stopping. In the United States, approximately 3,000 children under the age of 15 are diagnosed with a blood cancer called Leukemia. When Angel and his family sought medical help for his nose bleeds, the doctor ordered a simple blood test. As a result of that blood test, Angel and his family were informed that Angel was now one of those 3,000 children. When Angel learned that he had cancer, he said he was surprised. It just shows how strong and determined Angel was to get better. Angel did not have a lot of time to reflect however; he began his treatment immediately. Angel has completed his first year of his scheduled three year treatment protocol.His prognosis is very positive, due to the support of his family, doctors, nurses and hospital staff and for treatment resulting from cutting edge research by the Leukemia and Lymphoma Society. His mother, Norma is always by his side during his treatment. He is never alone, but there are others in the El Paso community who support blood cancer patients as well.The team from Subaru of El Paso personally surprised patients at Providence Hospital with blankets on June 25th, 2018. There is nothing like one's own special blanket to express how Subaru Loves to Care. Special thank you to General Manager, Barbara Armendariz and Sales Manager, Patrick Gonzalez for their continual support for their community and for local blood cancer patients at Providence Hospital. Angel, along with other patients at Providence Hospital, now have their own special blankets to keep them warm during their cancer treatments. Angel’s mother, Norma, especially appreciated this special gift presented to her son. It made her day a little bit brighter.It’s nice to know that when someone in your family is diagnosed with a life changing illness, they are not alone. Subaru of El Paso supports its community and Loves to Care.

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