What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Subaru El Paso dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

El Paso animal shelter

 Subaru Love Promise Heart

Love Promise Stories from Subaru El Paso

Subaru Loves to Care  –  Kristja F

Subaru Loves to Care

Angel Mora, at the age of 12, believed he was just like any other young man. He was attending middle school, playing video games and loved playing soccer.That all changed after one blood test. Angel started having nose bleeds.Most of us have experienced nose bleeds in our lives, but this was different.For some reason, Angel's nose bleeds became more and more frequent and had difficulty stopping. In the United States, approximately 3,000 children under the age of 15 are diagnosed with a blood cancer called Leukemia. When Angel and his family sought medical help for his nose bleeds, the doctor ordered a simple blood test. As a result of that blood test, Angel and his family were informed that Angel was now one of those 3,000 children. When Angel learned that he had cancer, he said he was surprised. It just shows how strong and determined Angel was to get better. Angel did not have a lot of time to reflect however; he began his treatment immediately. Angel has completed his first year of his scheduled three year treatment protocol.His prognosis is very positive, due to the support of his family, doctors, nurses and hospital staff and for treatment resulting from cutting edge research by the Leukemia and Lymphoma Society. His mother, Norma is always by his side during his treatment. He is never alone, but there are others in the El Paso community who support blood cancer patients as well.The team from Subaru of El Paso personally surprised patients at Providence Hospital with blankets on June 25th, 2018. There is nothing like one's own special blanket to express how Subaru Loves to Care. Special thank you to General Manager, Barbara Armendariz and Sales Manager, Patrick Gonzalez for their continual support for their community and for local blood cancer patients at Providence Hospital. Angel, along with other patients at Providence Hospital, now have their own special blankets to keep them warm during their cancer treatments. Angel’s mother, Norma, especially appreciated this special gift presented to her son. It made her day a little bit brighter.It’s nice to know that when someone in your family is diagnosed with a life changing illness, they are not alone. Subaru of El Paso supports its community and Loves to Care.

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