The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

We’d love to hear from you.

Did Subaru El Paso go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.



Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption, and well-being of over 230,000 animals across the country.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

Since 2018, as part of the Subaru Loves the Earth initiative, Subaru and retailers across the country have partnered with TerraCycle® and have collected over 7 million pieces of hard-to-recycle trash from their communities. Items such as snack bag wrappers, coffee cups, or used cabin air filters from service areas have been diverted from landfills and given a second life by TerraCycle when it is converted into durable furniture and other usable items.



It's our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 369,000 award-winning science books. In addition, through our partnerships with Staples and we supported teachers and students with donations of $400,000 in gift cards and school supplies.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide.


How is Subaru El Paso dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

  • El Paso animal shelter

Love Promise Stories from Subaru El Paso

Subaru and Subaru El Paso believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

Supporting Honor Flight

THANKS to Subaru El Paso for supporting Honor Flight of Southern NM and El Paso!! We have just finished Mission 14, taking 32 Korea and Vietnam War Veterans to Washington DC to visit the memorials built to honor and remember those who served. This trip of a lifetime provides closure, healing, and the WELCOME HOME these heroes deserve.  Every Veteran is taken on the flight at no cost to themselves. One-hundred percent of our support comes from local donors. Subaru El Paso is the first to step forward with a donation toward our next Flight -Mission 15 - with a $1000 Adopt-A-Vet sponsorship! For more information about Honor Flight of Southern New Mexico and El Paso, go to Honor Flight of Southern New Mexico and El Paso is a 501(c)(3) non-profit organization.

Clear the Shelters 2022

For the last several years, KTSM-TV and Subaru of El Paso have partnered with local rescues to Clear the Shelters during NBC's month long adopt-a-thon. In 2022, Subaru of El Paso went above and beyond and not only attended the Kick-Off event at El Paso Animal Services, but opened their doors to two off-site adoption events. Thanks to the support of Subaru of El Paso, over 1500 animals from three different rescues in the region found their fur-ever homes.

Subaru Loves the Whole Hog & DSC for El Paso

The 2022 Whole Hog was a huge success thanks to the El Paso community sponsors and Subaru! We hosted over 800 people at our backyard style BBQ event where people enjoyed live music, dancing, corn hole, great food and drinks, and of course each other! It took donated time and energy from many people to put on this fundraiser and lots of generosity from our sponsors! The Whole Hog is a fundraiser for the Down Syndrome Coalition for EL Paso benefiting the El Paso Special Needs Education Center - Every Little Blessing Preschool. ELB is a family-focused early intervention program for children with Down syndrome and similar educational delays. ELB supports students in an inclusive setting and helps form an educational foundation that is specific to the learning needs of each child, with and without disabilities. ELB also works with families to provide supports and resources outside of school. We hope to change the eyes of the community to be more inclusive and believe in the strengths of our families. Success starts in preschool but lasts a lifetime! Thank you Subaru for supporting our students and our community!

Subaru Blankets for The Children's Hospital of Providence

For several years, Subaru of El Paso has been making a difference in the lives of our smallest patients by bringing the Subaru Loves to Care program to Providence Children’s Hospital. These warm blankets they deliver each year have an immeasurable impact on our patients and bring so much hope and warmth. We are incredibly grateful to Subaru of El Paso for their commitment to our hospital, our littlest patients and to our community.

Subaru for Kids

The El Paso Center for Diabetes (the Center) was selected as the nonprofit organization for the 2021-2022 Subaru Share the Love Event. In March 2022, the Center was honored to receive Subaru’s charitable donation for $30,000. There are no words to express how grateful we are for their support. The Center is a locally governed nonprofit organization that has been in existence in El Paso since 1968. The Center first opened its doors in Mrs. Estelle Goodman's garage in November of 1968 to support families with children with type 1 diabetes. Today, the Center remains a local, independent, nonprofit organization in the El Paso Region that offers comprehensive diabetes management, prevention, and support programs. The Center has taken a leadership position in diabetes management in El Paso, Texas as one of the handful of nationally accredited diabetes programs within the region. The Center will provide camps for children who have diabetes or are at risk of developing the disease. The camps consist of one kid’s camp for children between the ages of 5 and 11 and a teen’s camp for children between 11 to 17 years old. The Center will host the camps of up to 60 children during July 2022. The camps are intended to help reduce the number of unnecessary emergency room visits due to uncontrolled diabetes and increase the quality of life of persons with diabetes or at risk of developing it. Both camps are free to any child with pre-diabetes or diabetes. Thank you, Subaru Team, for believing and investing in the Center’s mission as we do – Thousands of children and parents in the El Paso community are counting on our support. We will ensure a healthier community for our families here in El Paso by educating and empowering our community to achieve a healthy life throughout the diabetes journey.

Subaru Blanket Drive for YWCA El Paso

On Wednesday, November 17, the team from Subaru El Paso delivered boxes of blankets and socks to YWCA’s Sara McKnight Transitional Living Center (TLC). The TLC houses women and children who have survived domestic violence, assault, homelessness, and more. YWCA provides a safe place for survivors to live as well as case management, counseling, career and educational support, and other critical services. The Subaru El Paso team, led by dealership owner Barbara Armendariz, received a tour of the facility. YWCA CEO Dr. Sylvia Acosta showed the group the donation boutique where TLC residents can find clothes and other necessities, the garden, and the kitchen where families cook and eat together.“When someone is escaping a domestic violence situation, they often leave with just the clothes on their back,” Dr. Acosta shared with the group. “When they get here, they either have the bare minimum or nothing at all, so we do our best to provide everything from clothes for all ages, diapers, shoes, toiletries, socks, blankets, anything they might need to get a fresh start.”“The blankets and socks gifted by Subaru are so appreciated,” Dr. Acosta said. “Something like a brand new blanket or pair of socks can mean the world to someone who has experienced trauma and has nothing. Donations like these literally help YWCA change lives and we are incredibly grateful to Barbara and the entire Subaru team for their support and generosity.”

Feeding the Hungry, Housing the Homeless

The Rescue Mission has served the El Paso area since February of 1952 and over the years has grown to be so much more than a homeless shelter thanks to the support of our community. Today, the Rescue Mission of El Paso not only offers shelter and 3 warm meals a day, but we also offer clothing, toiletries, access to restrooms, showers and laundry machines, basic medical care, counseling, Drug and Alcohol Relapse Prevention programs, job search services, vocational rehabilitation (Hallelujah! BBQ), street outreach and access to a chaplain and chapel services for men, women and children. We also offer affordable housing which benefits veterans and the disabled and we even provide kennels for our guests and residents who bring beloved pets with them. We are a community dedicated to giving a hand up, not just a hand out to those struggling and experiencing homelessness in the El Paso area which is why we were so grateful to have partnered with Subaru El Paso to collect over 150 lbs. of food for the homeless and hungry this holiday season! We look forward to working with Subaru El Paso in the future to help combat homelessness and the factors that lead to homeless situations. Thank you Subaru El Paso for remembering those most struggling in our community and for showing our guests and residents that they are thought of, worth investing in and loved!

Pathway to success!

When I first became a teacher, I remember the excitement that I felt decorating my classroom and preparing to meet my students. I recall my husband telling me that I was more excited for that first day than the kids were. The night before I couldn’t sleep, the eagerness kept me up. I had gone over my lesson in my head more than one hundred times. I wanted to see the engagement in their faces along with them having the best first day. The feeling of butterflies I felt in my stomach the entire day will never be forgotten. I believe as long as I continue to love what I do, the nervousness and excitement will never go away. My father has always told me "do what you love and call it work." Last school year I had the honor of being named one of Socorro ISD Teacher's of The Year. It was an amazing experience and an incredible achievement, this year Subaru El Paso honored me and gave me the opportunity to drive one of their vehicles. The experience was humbling and unforgettable, I was honored during a football game and was able to share the experience alongside my parents, my children, and my husband. We were given the opportunity to drive an Ascent for a month and we loved it. I can't thank Subaru enough for such an extraordinary experience that I will never forget!

Clear The Shelters

El Paso Animal Services would like to thank Subaru El Paso for continuing to help us save lives right in the borderland. The last few years, Subaru El Paso has teamed up with EPAS to host mobile adoption events at their dealership, collect donations for our lifesaving programs, and sponsor mega-adoption events that has helped provide hundreds of loving forever homes for our shelter pets. Most recently, we hosted our annual Clear the Shelters mega adoption event, and thanks to Subaru's support and sponsorship, we were able to find over 600 loving foster and forever homes over the month-long campaign. Even long stay residents like Logan found their home! We appreciate the love and care they have for rescue pets and their dedication to helping make El Paso a no-kill pet-loving community. We look forward to continuing this great lifesaving relationship!

YWCA El Paso del Norte Region

In April of 2021, Subaru of El Paso made a $14,258 contribution to YWCA El Paso del Norte Region. It's hard to overstate the impact of this kind of contribution, which goes directly to supporting the agency's direct service operations. It makes it possible for YWCA to empower El Pasoans like we've been doing for the last 112 years, but like we have seen especially clearly over the last year. The impact of our childcares, for example, affected women and families across socioeconomic brackets. From a Pediatric oncology nurse, who would not have had any challenges related to childcare under normal circumstances, to the construction worker who was driving his daughters from jobsite to jobsite while they tried to do school work in his truck. YWCA was there to keep children engaged and parents working. Generous gifts like this one from Subaru of El Paso also keep women and children housed and supported at the Sara McKnight Transitional Living Center, which provides services to those experiencing homelessness as a result of domestic violence. And YWCA is supporting the El Paso community through these donations to help individuals gain the skills they need to get back to work, providing foundational digital skills and customer service and sales training through the LIFT (Learn. Invest. Focus. Train.) workforce development program.

Delivery of Forrester

Jordye, of Subaru El Paso, heard how I was fearful of leaving my home to go to the dealership during the pandemic, but knew how I had to have a 4 wheel drive out in my remote area. So he delivered the car to my home town for me and took away my traded in vehicle. I don’t think any dealer would offer to do this. He made the whole process quick and painless and was also very helpful/friendly. I will continue services with them.

El Paso Villa María-Homeless Shelter for Women

El Paso Villa María is the only homeless women shelter in the region. Our residents are women who need their wings sown back together, so they can fly again. They are out of abusive relationships, out of prison, or out of rehab. Villa María is a shelter operating under private donations, making it unique to our community needs. Upon entering our program, our residents immediately get physical and mental health services. Once they are ready, we help them obtain their goals. Education, financial literacy, skills setting, nutritional classes, transitional counseling, housing, resume building, meditation, job searching, legal assistance, are a few of the self growth we focus on, to empower them and be prepared for a prosperous future, to not end up homeless again. Our programs focus on stability for our residents. We want to do everything in our power to empower them. Thank you Subaru El Paso. Our residents have lost everything in their road to recovery. This gracious gift is amazing as they don’t have much. Hopefully this blanket represents a shield of protection and reminder that Subaru CARES. Thank you to the team and Ms. Barbara Armendariz GM for being so involved in making impactful changes in our community.

Finding Forever Homes Together

El Paso Animal Services would like to thank Subaru El Paso for this lifesaving partnership! The last few years, Subaru El Paso has teamed up with EPAS to host mobile adoption events at their dealership, collect donations for our lifesaving programs, and sponsor mega-adoption events that has helped provide hundreds of loving forever homes for our shelter pets. We appreciate the love and care they have for rescue pets and their dedication to helping make El Paso a no-kill pet-loving community. We look forward to continuing this great lifesaving relationship!

Subaru Loves to Help

El Pasoans Fighting Hunger would like to thank Subaru El Paso for their donation which will provide 63,412 meals to help feed our community. Thank you to staff and Barbara Armendariz, General Manager. EPFH is proud to be partners with Subaru El Paso through the national Feeding America campaign. We encourage the public to stop by the dealership and donate some cash or non-perishables food items during their food drive to benefit EPFH.

Down Syndrome Coalition for El Paso

The Down Syndrome Coalition for El Paso (DSC) is committed to building a better tomorrow through education, advocacy and support. The largest program of the DSC is Every Little Blessing Preschool (ELB). ELB is an early childhood education program that provides developmentally appropriate instruction to individuals with special needs alongside their typically developing peers. Thanks to Subaru we have been able to continue to support the children and their families through a challenging time. A strong foundation is critical for all children but even more important for children with special needs. During the COVID-19 pandemic, the staff at ELB has remained focused on helping families continue to support their child's early development. While things have changed for everyone, it is so important our children continue to feel the love of their community. Thank you to everyone at Subaru who has helped make it possible for ELB to find new ways to support our children. Unfortunately, we can't thank you in person right now but we look forward to you visit our school when it is safe to do so!

The Puzzler

Since 2008, the Puzzler has grown from just a few locals lining up to see who could ride around the mountain the fastest, to the premier endurance race in the Southwest. Riders from throughout the U.S.A. and Mexico start their race season with a healthy dose of sunshine, as they test their attentiveness and fitness on the demanding trails of the Franklin Mountains. The reputation of the Puzzler as being a premier early season event has proliferated throughout the southwest and into Mexico. Hosted by the Borderland Mountain Bike Association (BMBA), the Puzzler has helped grow El Paso Mountain Biking to a level that has encouraged the city to provide more infrastructure support to the outdoor recreation community. Over the years, the BMBA completed construction of a trailhead near Redd Road and Helen of Troy, and secured a maintenance agreement with the Public Service Board to ensure our unique racing venue for years to come! Thanks to proceeds from the El Paso Puzzler, the BMBA is also able to support club activities such as beginner ride clinics, trail building sessions, trail mapping, trail signage, and has donated over $15,000 to the Franklin Mountains State Park. Helping to improve quality of life by providing El Pasoans with access to natural open space, with trails that abut Franklin Mountain State Park in addition to a fantastic venue to hold events such as The El Paso Puzzler. This year we are grateful to Subaru for being the main title sponsor for the Puzzler. Their participation this year was hand in glove partnership with the BMBA and the Puzzler. Their community support for this event shows how important it is to remain close to El Paso’s most valued resource, The Franklin Mountains.



Subaru El Paso partnered with CARE-Cancer Aid Resource& Education for the “Share the Love” event and raised over $12,000 to benefit local cancer patients actively seeking treatment. CARE received the generous donation from Subaru El Paso as part of the “Subaru Loves to Care” initiative, a charitable arm of the Subaru Loves Promise. “CARE shares Subaru’s love and dedication in making our world a better place for all people. We extend our heartfelt thanks to Subaru El Paso,” Yolanda “Yoli” R. Diaz, CARE Executive Director. On Thursday, April 25th,2019, Subaru El Paso hosted a check presentation ceremony in the dealership to celebrate the success of the campaign and to thank CARE for their partnership. Guests enjoyed food and drinks, as well as live entertainment from “The Voice” singer Elia Esparza. “At Subaru El Paso, we are committed to using our dealership as a way to connect to our customers and the community. We look forward to growing the Share the Love event in 2019 and beyond,” said Barbara Armendariz, General Manager. Funds received from the Subaru El Paso “Share the Love” program will be 100% used towards financial support to local cancer patients in active treatment for various forms of cancer. Financial assistance for patients includes but is not limited to: gas cards to get to treatment, food and nutritional supplements, utilities, rent or mortgage payments, health insurance if the patient becomes self-pay with their current employer, telephone, lodging, meals, travel expense, funeral assistance, and other non-medical needs based on a case by case basis. About the Subaru Love Promise, Subaru El Paso is guided by the Subaru Love Promise, which is the dealerships vision to show love and respect to everyone and to support its communities and customers nationwide. As a company, Subaru has donated more than $120 million to various causes, and its employees have logged more than 40,000 volunteer hours

Subaru El Paso "Paws it Forward"

On Saturday, March 16th, Subaru El Paso partnered with the Humane Society of El Paso for a special dog adoption clinic. Small, medium, and large dogs were on display in the showroom, melting the hearts of many Subaru owners, shoppers, and employees alike. In addition to the pet adoption event, Humane Society staffers were on hand answering questions about fostering four legged pets, donating to help save a life, and ways to pitch in and volunteer. Subaru El Paso provided food truck options from the Blazing Chariot and Craze, and passed out fun giveaways like backpacks and t-shirts. Everyone who attended had an opportunity to register for raffle prizes and a grand prize of earring generously donated from Kendra Scott.Service customers were able to give back to the Humane Society, as a portion of every repair order ticket was donated back to the animal charity. The event was a great success resulting in many animals getting rescued and adopted into loving families. The “Share the Love” pet adoption event further extends the national “Subaru loves Pets” campaign in support by the ASPCA.For more ways to “Paw it Forward” visit

XV Valve Spring Recall

Just got my Subie back from my closest dealer, {60 miles away}, Subaru of El Paso, {TX}; for the valve spring recall. I got the letter a few weeks ago, and sat and laughed, {hey better than getting angry, right?} Yes was some disappointed but they will fix it, so out of my hands. Called the dealer, they told me they didn't have the parts yet and put me on a list, awaiting parts and to be scheduled. Got a call from Lorenzo, the service manager to bring my car in on Friday {a week ago}, and they had a loaner for me to use. Due to traffic got there waaay late and the service manager had left for the day BUT Barbara the General Manager took great care of me, got me a new Forester loaner and home I came. They were guessing I would probably receive a call that my car would be finished by Tuesday. {MY attitude was hey it will get done when it gets done, no need to worry, plus I have a brand new loaner}. Got a call form one of the Service writers Ms. Crystal on Wednesday informing me that the valve spring kits didn't come in yet, as expected. It might be completed by next week. {I really appreciated the update}. Got a call yesterday, Friday, that my car was finished!! WoW I was so surprised I expected it to be finished next week!! Went today {Saturday} to go get it, and was informed they did an oil change and new coolant!! At NO charge to me as they had to remove the engine from the car. Awesome by me!! I dunno if other dealers out there give this type of great service, BUT hey Subaru of El Paso, YOU ALL ROCK!! THANK YOU!!


Because Subaru SERVES, LOVES and CAREs

CARE – Cancer Aid Resource & Education provides support to cancer patients so that they may concentrate on their personal treatment, healing, recovery and survival. CARE is there when family’s lives are changed forever with a cancer diagnosis. CARE helps with the financial toll cancer takes on families. CARE’s financial assistance helps patients get to treatment by providing them with gas cards. CARE also helps them with basic living needs, normal day to day expenses like food and nutritional supplements or with a rent or mortgage payment because their income has dropped due to losing time from work. CARE also helps them with utilities so that their water, gas and lights remain on or to avoid disconnection. CARE may also pay for their phone service so that the family can stay connected and they may communicate with their doctors. CARE also helps those who have to travel for their treatment by paying for their lodging, airfare or meals. The work of CARE is said best by families, as said by this mom. "My son, Eduardo Ramirez, was diagnosed with leukemia the day after his 11th birthday. This came as a horrible hit to our family. In this difficult time, I, a mom, spent time trying to get back into a good place in my mind. My husband had to take 6 months off from work to help with our children. We would take turns in the hospital and we would switch every 3 days with one in the hospital and one at home with our other child. CARE was so much help and great support, not only financially, but to also have someone to talk to and feel safe. Our priority was our children, so sometimes when we would get home I had forgotten to pay my water bill or my electric bill because I lost track of time so easily. CARE was always there for us and would help with our house bills and gas cards so that we could travel from Las Cruces to El Paso almost every day. When I would get home and find myself with a shut off notice or with a shut off utility, Yoli Diaz of CARE would have them back on in hours. CARE is an amazing organization that helps families at their most needed times when the world feels like it is coming down. Fortunately, we reached the point where my other son was a match for Eduardo to have a bone marrow transplant.I am happy to say that this cancer journey has taken us to the point where my son is now cancer free. I want to take this opportunity to say thank you to CARE for everything, from the very bottom of my heart". – MitzellAs CARE provides supports to cancer patients and their families, it is heartfelt work that we cannot do alone. This is where we must give our sincere thanks to our supporters and partners who help us do the work we do for families diagnosed with cancer. I would like to take the time to thank Subaru El Paso, Barbara Armendariz, General Manger, Patrick Gonzalez, Sales Manager and all the staff involved in such an awesome community giving program, “Share the Love”. Thank you Subaru El Paso for rolling up your sleeves and getting involved with our community and CARE! We at CARE share the LOVE of Subaru El Paso because Subaru El Paso helps organizations like ours improve the lives of OUR LOCAL people. Subaru El Paso makes OUR WORLD a better place by helping us help families like Eduardo. This is POWERFUL because Subaru El Paso creates an everlasting positive impact in the communities they SERVE, LOVE and CARE!


Subaru Loves to Care

Angel Mora, at the age of 12, believed he was just like any other young man. He was attending middle school, playing video games and loved playing soccer.That all changed after one blood test. Angel started having nose bleeds.Most of us have experienced nose bleeds in our lives, but this was different.For some reason, Angel's nose bleeds became more and more frequent and had difficulty stopping. In the United States, approximately 3,000 children under the age of 15 are diagnosed with a blood cancer called Leukemia. When Angel and his family sought medical help for his nose bleeds, the doctor ordered a simple blood test. As a result of that blood test, Angel and his family were informed that Angel was now one of those 3,000 children. When Angel learned that he had cancer, he said he was surprised. It just shows how strong and determined Angel was to get better. Angel did not have a lot of time to reflect however; he began his treatment immediately. Angel has completed his first year of his scheduled three year treatment protocol.His prognosis is very positive, due to the support of his family, doctors, nurses and hospital staff and for treatment resulting from cutting edge research by the Leukemia and Lymphoma Society. His mother, Norma is always by his side during his treatment. He is never alone, but there are others in the El Paso community who support blood cancer patients as well.The team from Subaru of El Paso personally surprised patients at Providence Hospital with blankets on June 25th, 2018. There is nothing like one's own special blanket to express how Subaru Loves to Care. Special thank you to General Manager, Barbara Armendariz and Sales Manager, Patrick Gonzalez for their continual support for their community and for local blood cancer patients at Providence Hospital. Angel, along with other patients at Providence Hospital, now have their own special blankets to keep them warm during their cancer treatments. Angel’s mother, Norma, especially appreciated this special gift presented to her son. It made her day a little bit brighter.It’s nice to know that when someone in your family is diagnosed with a life changing illness, they are not alone. Subaru of El Paso supports its community and Loves to Care.

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We’d love to hear from you.

Did Subaru El Paso go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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